Alistair is a Profit Growth Specialist working with small to medium sized businesses that have the potential to be turned into market leaders often resulting in sales and profit gains of 45-60% in around 90 days depending upon the business. The goal being to help businesses either expand, sell, license or franchise the business at a huge profit within 3 years or less.
Alistair has worked with many different types of businesses over the last 38 years. His approach is to look at the key 5 profit drivers in a business and to help business owners then implement marketing & business systems which will ensure fast results.
He is also a former Brian Tracy International Licensee and trained by the Better Business Institute.
Alistair has had many years of senior management experience having worked for Westpac Banking Corporation for 28 years holding various management positions in Australia, New Zealand and the Fiji Islands. Experience included Branch Management, Marketing, Sales, Sales Management, Strategic Selling, Transactional Banking, Project Management, Change Management and Senior Relationship Management.
In 2000 Alistair left Westpac and formed a small management consulting company Narlei Pty Ltd which for the last 6 years has been involved in Sales Training for an extended warranty program involving such companies as Myers, MegaMart, Office Works and The Good Guys.
Restaurant Marketing Alistair has developed a niche specialising in working with Independent Restaurants where he provides consulting and "Done For You" marketing support and coaching.
Alistair is the Australian distributor of The Restaurant Sales Builder System and automated marketing and communications system specifically designed for restaurants. The system incorporating a card based loyalty and rewards system encourages diners to dine more frequently; increase spending and to refer friends all on "auto pilot!"
Direct Response Copy Writing Alistair also provides emotional direct response copy writing services including Ad development; long and short copy sales letters; specialised autoresponder copy (story based); article and newsletter writing.
Alistair is very much a marketing strategist and direct response specialist and all his copy will reflect that. In other words " If you can't measure it, don't do it".
Memberships Diamond Member Glazer Kennedy Insider Circle Member of the Inforamtion Marketing Association Charter Member of the Professional Writers Alliance
Publisher/Author of
The Sydney Restaurant Advertising Effectiveness Study
Alistair is a XL Results Foundation Life Member. He is committed to the concepts of establishing World Wide Wealth and Social Enterprise. His goal is to donate 10% of all pretax profits back to charity.
Alistair is an active Rotarian and a Paul Harris Fellow.
Alistair is married to his wife Helen and has two grown up children Katie and Andrew.